Jessica Kirkwood

Before COVID-19, geriatricians across the country found themselves significantly outnumbered by the growing senior population and their complex chronic conditions. Projections in the United States showed that if one geriatrician could care for 700 patients, the country would need 33,200 doctors by 2025. At the current rate of increase in new geriatricians entering the field, this could result in a national shortage of 26,980 full-time equivalents.

Healthcare aides make up 59% of nursing home workers and 76% of residential care workers, according to the CDC. These healthcare professionals are responsible for performing the brunt of the work in elderly care.

The internet is crowded with infinite choices and resources for consumers who like to shop around. Doctor directories are no exception. As a healthcare marketer, managing your providers' online brands means navigating through a jungle of commercial directories, online yellow pages, and health network websites, each with its own database of physician profiles, ratings, and reviews. While it may be tempting to just post your name, specialty, and phone number in each one, converting site visits into booked appointments requires that you carefully curate all aspects of your doctor's personal brand

In hopes of getting a good night's sleep, one in five people now wear a sleep tracker, reports Pew Research. Unfortunately, research into these devices has had mixed results: Some say they help you improve the duration and quality of your sleep, while others say they cause more harm than good. Struggling to decide whether to use a sleep tracker? Learn more how the sleep trackers work, as well as the pros and cons of using one.

For optimal physical and mental health, people need to get seven to nine hours of sleep each night. But that's easier said than done. The hustle and bustle of everyday life often leaves us feeling stressed. If we hit the sheets before we've had a chance to relax, our minds can race and keep us awake. The key to a good night's sleep is to relax before bed. And there's perhaps no better way to relax your mind and body than to meditate.