Freelance writer, editor & SEO at Contently, where I help Fortune 500 healthcare and insurance companies build high-performing content programs. Passionate about mental health and the future of work.
Google search data reveal insights into what freelancers actually need from their government representatives: economic security, legal literacy, and platform partners.
Imagine working 100-hour weeks just to keep up at work. That was me for the first five years of my marketing career in tech.
Sure, the all-nighters helped me gain more responsibility, climb the corporate ladder, boost my earnings and build credibility in my industry. But did the rewards make up for the sacrifices I made to get there?
Not even close.
The internet is crowded with infinite choices and resources for consumers who like to shop around. Doctor directories are no exception. As a healthcare marketer, managing your providers' online brands means navigating through a jungle of commercial directories, online yellow pages, and health network websites, each with its own database of physician profiles, ratings, and reviews. While it may be tempting to just post your name, specialty, and phone number in each one, converting site visits into booked appointments requires that you carefully curate all aspects of your doctor's personal brand
In May 2018, Copper surveyed 1,059 business professionals to discover how they work together to build lasting customer relationships. Download our the research report to discover what we found.
The holiday season is just around the corner. For many small businesses, that comes with something to celebrate — more customers. From stocking up for Christmas, Hanukkah or Kwanzaa parties to celebrating New Year's Eve with friends and family, people flock to their local stores and restaurants this time of year. But peak season also brings with it a surge of competition. To stay top of mind during the holidays, you need to stand out from the crowd. Here are a few unique ideas for promoting your company during the holiday rush.
Design is often a team sport. From whiteboarding to critiques, distributed design teams must be able to collaborate in real-time—something they can’t do without the aid of technology.
With this in mind, we asked remote workers from companies like Treehouse, Help Scout, Zapier, Buffer, and Zest to share their favorite online collaboration tools. Here’s what they had to say.
Responsive web design has reached critical mass. It’s now standard practice to create a consistent, yet tailored, experience across every device—including those that have yet to be released. But what exactly is responsive web design? And what are the best examples of mobile responsive web design in practice? Read this post to find out.
If you’re struggling to maintain a healthy weight and body composition, you’re not alone. Nearly two billion people across the globe are overweight, 650 million of whom meet the criteria for obesity, according to the UBS Chief Investment Office (CIO). As the problem worsens over the next decade and companies grow more proactive in responding to this epidemic, long-term investment opportunities—products and services geared toward obesity prevention and treatment—will continue to proliferate. One industry that is focused on improving human health and happiness is wellness tourism.
Between chasing down-to-the-wire deadlines, covering for co-workers on vacation and attempting to reach end-of-year goals, the whirlwind of job-related activities during the holiday season can feel more like a blast of arctic air than a hint of festive cheer. The key to coping with holiday stress and avoiding burnout is to keep things in perspective by setting realistic expectations, planning ahead and making healthy choices. Here are five effective ways to boost your well-being, in and out of the workplace, over the holidays.
Think flexible work means working from home? Think again: Colorado workers care more about when they work than where they work. While 20 percent say they would prefer to work from home, nearly double that number believe when they work (as in flexible hours) is most important, according to research from Pinnacol Assurance, Colorado's largest workers' compensation insurance carrier.
“Everybody is suffering from a workforce shortage," says Christy Crook, president of Phoenix Masonry. “Bringing more women into our industry and showing them there are work options for them would go a long way toward solving that shortage." Since she began working as a teenager 25 years ago, Crook has seen the construction industry change its thinking when it comes to female inclusion. While gender diversity is discussed more openly and seriously than ever before, only about 9% of the state's construction industry workers are female — and Crook is on a mission to change that.
When daylight saving time (DST) ends on November 3, most people will relish the one precious hour of sleep they gain. But once they realize how early it gets dark, their euphoria comes to an abrupt end. Unfortunately, the problem extends beyond losing time for exercise or other leisure activities during daylight hours. More accidents occur in the dark, so it can be dangerous both at home and at work, if you're not careful. To keep yourself and your employees safe as the clocks fall back, consider incorporating the following three recommendations into a workplace safety talk or poster.
Investing in new technology requires everyone in your organization to buy in. And we mean everyone. Even the best-laid plans will fall at the first hurdle if employees aren't on board with the idea of change. They're vital to success, and that's the reason companies are beginning to take note. According to research and advisory firm Altimeter, "There is a growing acknowledgment of the importance of human factors in digital transformation." In short: It's not enough for leaders to direct from the top. They must also encourage employee engagement from the bottom.